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Embracing a New Chapter: From Leading at Jellycat to Championing Safe Toys, Compliance and Sustainability

  • fionahurn
  • Jan 20, 2024
  • 2 min read

Updated: Jan 21, 2024

Hello and welcome to my very first blog post! After a rewarding 20-year career at Jellycat, including an inspiring role as Head of Technical, I've embarked on an exciting new journey. Today, I'm thrilled to share not only my past experiences but also my future aspirations as I step into the world of consultancy, focusing on safe quality toys, compliance and sustainability.


A Journey Through the Toy Industry:

My career began over two decades ago, in the early days of Jellycat, a then-start-up that has now grown into a beloved brand. Over the years, I've had the privilege of working with major names like The White Company, Marks and Spencer, and John Lewis. These experiences have not only honed my skills in toy manufacturing and quality assurance but have also given me a deep understanding of the nuances and demands of the industry.


Balancing Roles: A Working Mom's Perspective:

As a mother of two, my journey hasn't been just about professional growth. It's been about balancing the demanding roles of a working mom. My children, who share my love for plush toys, have given me invaluable insights into the practical aspects of toy design and durability – insights that only a parent can have.


A Time for Reflection and Growth:

After my fulfilling tenure at Jellycat, I took a well-deserved break. I relocated to the picturesque Isle of Wight, spending precious time with my children and reflecting on my next steps. This period wasn't just a break; it was a time for growth and realignment of my passions and goals.


A Passion for Sustainability and Quality:

Now, as I venture into consultancy, my focus is crystal clear – to champion the cause of sustainability and safe, quality toys. My goal is to help others in the toy industry, especially SMEs, navigate the complex journey from concept to market. Drawing from my extensive experience, I aim to provide technical support and guidance at every stage – from initial design and lab testing to manufacturing and quality control.


Supporting SMEs on Their Growth Journey:

Understanding the challenges and opportunities of start-ups first hand, I am particularly passionate about supporting SMEs. Just as I joined Jellycat in its emerging stage and witnessed its phenomenal growth, I now aspire to be part of other success stories, helping small and medium enterprises flourish in the competitive toy market.


Conclusion: In conclusion, this blog is more than just a professional platform. It's a space for sharing experiences, insights, and the journey ahead. Whether you're an aspiring toy manufacturer or a seasoned player in the market, I'm here to offer my expertise and support. Let's work together to create toys that aren't just successful in the market but are also safe, sustainable, and cherished by little hands.



Invitation to Connect: I invite you to join me on this exciting journey. If you're looking for guidance, support, or just a conversation about the toy industry, please feel free to reach out (click here!).. Let's make your toy a success story!




 
 
 

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